Google’s ‘Year in Search 2025’ reveals what captured the attention of Pakistanis online, highlighting an intense focus on cricket, rising interest in local dramas, growing curiosity about AI tools, and an increased reliance on Google for daily life updates. Cricket dominates again Cricket remained Pakistan’s top online obsession throughout 2025. Searches surged for major fixtures, especially Pakistan’s matches against South Africa, India and New Zealand. Local tournaments stayed equally popular: the Pakistan Super League topped the list, followed closely by the Asia Cup and the ICC Champions Trophy, underscoring the nation’s deep attachment to cricket. Fans also looked up young cricketing stars, with names like Abhishek Sharma, Hassan Nawaz and Irfan Khan Niazi trending prominently as their performances drew widespread attention. Drama trends rise Outside the sports arena, Pakistani viewers turned to entertainment. Local dramas remained a major search category, with titles such as “Sher”, “Judwaa” and “Aas Paas” dominating interest thanks to their gripping plots and standout performances. Tech, news and everyday queries shape online behaviour Search trends also reflected Pakistanis’ growing interest in technology. AI tools including Gemini, On4t and Google AI Studio were among the most-searched tech platforms of the year. Streaming apps such as myco and Tamasha remained popular, especially for watching cricket. Pakistanis used Google for real-time updates on critical events as well. Searches spiked during the Karachi floods and the Chenab River flooding, with users seeking alerts, safety guidance and the latest reports. Government initiatives and public services also drew significant curiosity, particularly the Punjab Socio-Economic Registry, Asaan Karobar Card, and the Prime Minister’s Laptop Scheme 2025. Education-related searches—including FBISE and other exam results—remained steady, while everyday information such as gold prices and international news, especially updates on Iran, rounded out Pakistan’s most frequent queries of 2025. Pakistan’s recipe searches showed a blend of tradition and modern tastes. Classic comfort foods like mutton, beef, sweet dishes, dough items, and soups remained popular, reflecting strong cultural roots. At the same time, rising interest in quinoa, tofu and sandwiches pointed to a shift toward healthier, quicker, and more global flavours. In the how-to category, nothing sparked more curiosity than Karachi’s newly introduced e-challans. People from all over Pakistan jumped online to decode this sudden wave of traffic strictness, eager to see what the alerts meant and how the process worked. Beyond this nationwide discussion, Pakistanis also explored a mix of fun and practical searches from navigating car insurance, dabbling in investments, and even creating Ghibli-style photos, reflecting a country that stays curious, adaptable, and digitally engaged. “Year in Search gives us a unique lens into what inspires, informs, and excites Pakistanis. From cricket and entertainment to everyday how-to questions and emerging technologies, the trends this year show a nation that is curious, creative, and increasingly digital-first. It’s encouraging to see people using Search not just for answers, but to learn new skills, explore opportunities, and stay connected to what matters in their lives. With new features like AI Mode, Google is also helping surface more relevant and helpful answers, making it easier for users to get answers that are most relevant to them,” said Googl’s Business and Operations Regional Director Farhan Qureshi. Google’s Year in Search 2025 provides a fascinating glimpse into Pakistan’s evolving digital landscape, highlighting how curiosity, creativity, and technology continue to shape the nation’s online interests.
Google Unveils Pakistan’s Top Search Trends for 2025
