Netflix is facing backlash in Australia after announcing its sixth price hike since 2015, prompting outrage among subscribers who are threatening to boycott the platform. From late September, subscription costs will rise across all tiers. The cheapest plan, Standard with Ads, will increase from AUD $7.99 to $9.99 per month. The ad-free Standard plan will go up by two dollars to $20.99, while Premium subscribers will see a three-dollar increase to $28.99 per month. Adding extra members will also cost more, with an additional AUD $1 per profile. Social media quickly filled with complaints from frustrated users. “We’re going to witness piracy like never before,” warned one subscriber. Another said, “I finally cancelled my nine-year membership yesterday.” A third added, “Corporate staff keep raising prices with no increase in content. Only voting with your feet matters.” Emails sent by Netflix to subscribers confirmed the change, reading: “We’re updating your monthly price to $28.99 on September 25, 2025. Thank you for being a valued member since 2015.” In response, a Netflix spokesperson said the company was adjusting pricing to reflect the “value” being delivered to members. “We offer a range of prices and plans to meet a wide range of needs. As we deliver more value to our members, we occasionally ask them to pay a bit more,” the statement read. The backlash comes as Netflix continues to shift away from its budget-friendly beginnings. When the platform launched in Australia in 2015, its ad-free Basic plan cost just AUD $8.99, while the Premium tier was AUD $14.99, half of what it costs today.
Netflix faces boycott in Australia following sixth price hike
