TikTok Unveils Flood Misinformation Awareness Guide in Pakistan

TikTok has introduced a new search guide in Pakistan aimed at providing users with reliable and up-to-date information during the ongoing monsoon floods. As part of its ongoing commitment to user safety and combating misinformation, the platform will now display a prominent banner directing users to verified sources when they search for flood-related content. The initiative is designed to curb the spread of false or misleading information about natural disasters and ensure users have access to accurate updates during emergencies. This guide connects users directly with the National Disaster Management Authority (NDMA), from where users in Pakistan can access verified information regarding natural disasters. The guide also connects users to TikTok’s Safety Center resources, and provides a direct link to TikTok’s Tragic Event Support guide, which offers practical support for individuals affected by distressing incidents. The guide defines what constitutes a tragic event – ranging from natural disasters to personal loss – and provides users with information on seeking mental health support and responsibly sharing or reporting content related to such events.