The Philippines proprietor of Griffin’s is gearing as much as develop the 150-year-old Kiwi biscuit model into Southeast Asia.
Lance Gokongwei, director of Common Robina Company, which purchased Griffin’s final yr, was in Auckland final week to go to the corporate’s Wiri manufacturing facility. The manufacturing facility has undergone a $25 million growth and can produce 390 million Good ‘n’ Pure muesli bars a yr for the New Zealand, Australian and Asian markets.
Primarily based on the dimensions of the export alternatives, Griffin’s anticipated greater than half of its enterprise to come back from abroad within the subsequent 10 years, in comparison with a 3rd right now.
Gokongwei mentioned Southeast Asian firms had been concerned about New Zealand’s meals manufacturing alternatives as a result of it was cost-competitive and had a useful popularity. Gokongwei mentioned biscuits had been common in Southeast Asia, however Griffin’s Toffee Pops and different chocolate biscuits had been completely different to different merchandise available in the market.
“We count on Cookie Bear and a variety of the Griffin’s merchandise to be common. Pure chocolate in Griffin’s biscuits is a very distinctive providing. Shoppers in Southeast Asia will look ahead to attempting that.”