Twitter owner Elon Musk on Friday named Linda Yaccarino as the new chief executive of the social media platform.
\n“I am excited to welcome Linda Yaccarino as the new CEO of Twitter!” Musk said. Yaccarino will “focus primarily on business operations, while I focus on product design & new technology,” he added.
\nYaccarino was the chief of global advertising at the US media and entertainment group, NBCUniversal.
\nShe left the company earlier on Friday, sparking rumors that she might have been tapped by Musk for the top job at Twitter.
\nUS media outlets like the New York Times and CNBC reported that talks between Musk and Yaccarino had been going on for weeks.
\nYaccarino bring years of experience working in the media worldYaccarino brings with her extensive experience in the advertising and media world, an avenue that has proved especially challenging for Musk.
\nShe worked at NBCUniversal for nearly 12 years, with her team generating more than $100 billion (\u20ac92 billion) in ad sales since 2011, according to her company bio.
\nAccording to LinkedIn, Yaccarino previously served as NBC\u2019s chair for advertising and client partnerships and as president of cable entertainment and digital advertising sales.
\nPrior to her time with NBC, Yaccarino worked at global entertainment company Turner for almost two decades.
\nYaccarino interviewed Elon Musk in Miami last month in front of hundreds of avertisers.
\nMusk and the turmoil at TwitterMusk bought Twitter last year in October for $44 billion (\u20ac40.4 billion) after months of legal wrangling over the company.
\nBut in the months following the takeover, avertisers pulled their ad dollars over fears that their ads could appear next to offensive content that began appearing a lot more on the site.
\nMusk earlier this year acknowledged that Twitter suffered a massive decline in ad revenue.
\nHe then rolled out a number of new features, like Twitter Blue, to make up for the loss, but faced criticism over management of the site.
\nTwitter Blue, which is the paid subscription service, briefly hit pause last year in November, after misleading information or misinformation flooded the social media site.
\nMusk, who is also the owner of SpaceX and CEO of Tesla, has more than 139 million followers on Twitter. Shares of Telsa rose about 2% after Musk made the announcement.<\/p>\n","protected":false},"excerpt":{"rendered":"
Twitter owner Elon Musk on Friday named Linda Yaccarino as the new chief executive of the social media platform. “I am excited to welcome Linda…<\/p>\n","protected":false},"author":1,"featured_media":6738,"comment_status":"registered_only","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[14],"tags":[],"class_list":["post-6737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"aioseo_notices":[],"jetpack_publicize_connections":[],"_links":{"self":[{"href":"https:\/\/www.diplomacypakistan.com\/index.php?rest_route=\/wp\/v2\/posts\/6737","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.diplomacypakistan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.diplomacypakistan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.diplomacypakistan.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.diplomacypakistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6737"}],"version-history":[{"count":0,"href":"https:\/\/www.diplomacypakistan.com\/index.php?rest_route=\/wp\/v2\/posts\/6737\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.diplomacypakistan.com\/index.php?rest_route=\/wp\/v2\/media\/6738"}],"wp:attachment":[{"href":"https:\/\/www.diplomacypakistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6737"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.diplomacypakistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6737"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.diplomacypakistan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}