Apple will use Google\u2019s Gemini models for its revamped Siri coming later this year under a \u200cmulti-year deal that deepens the tech giants\u2019 alliance in the artificial intelligence era and bolsters Alphabet\u2019s position in the race against OpenAI. The deal announced on Monday marks a major vote of confidence for Google. Its technology already drives much of Samsung\u2019s \u201cGalaxy AI,\u201d but the Siri deal unlocks a large market with Apple\u2019s installed base of more than two billion active devices. \u201cAfter careful evaluation, Apple determined Google\u2019s AI technology provides \u200cthe most capable foundation for Apple Foundation Models,\u201d Google said, adding that its models will also \u200bpower other future Apple Intelligence features. Alphabet has been jostling with OpenAI for the Apple deal, the financial details of which were not disclosed. The iPhone maker had in late 2024 rolled out ChatGPT into its devices, allowing the company\u2019s Siri voice assistant to tap \u200dinto the chatbot\u2019s expertise to answer complicated questions. Apple said there were no major changes to the ChatGPT integration at the time, while OpenAI did not respond to Reuters\u2019 request for comment. \u201cThis seems like an unreasonable concentration of power for Google, given that (they) also have Android and Chrome,\u201d Tesla \u2060CEO Elon Musk said in a post on social media platform X. Musk founded his own AI firm xAI that has been \u200dtrying to compete with other major players in the industry by building foundational models and spending billions on massive infrastructure. Monday\u2019s tie-up will likely raise questions \u200con \u200cOpenAI\u2019s partnership with Apple. In response to Gemini 3, OpenAI CEO Sam Altman late last year reportedly issued a \u201ccode red\u201c to push teams to accelerate development. \u201cApple\u2019s decision to use Google\u2019s Gemini models for Siri shifts OpenAI into a more supporting role, with ChatGPT remaining positioned for complex, opt-in queries rather than the default intelligence layer,\u201d said Parth Talsania, CEO of Equisights Research. Google has been firing \u2060on all cylinders to counter \u2060OpenAI\u2019s early lead in the \u200bindustry by doubling down on frontier models, and image and video generation. Apple has faced a series of setbacks on the AI front after being late to the race, with Siri\u2019s upgrade getting delayed, top-level executive changes and the initial rollout of its generative AI tools being met with lukewarm \u200dreception. The latest agreement builds on a years-long partnership that makes Google the default search engine on Apple devices a lucrative arrangement that drives traffic for Google while generating tens of billions in annual revenue for Apple. News of the deal helped power Alphabet\u2019s market valuation above $4 trillion on Monday. The stock \u200bjumped 65% last year on growing investor optimism about its AI efforts. \u201cApple Intelligence \u200dwill continue to run on Apple devices and Private Cloud Compute, while maintaining Apple\u2019s industry-leading privacy standards,\u201d Google said on Monday, in a move to ease \u200bprivacy concerns.<\/p>\n","protected":false},"excerpt":{"rendered":"
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