Meta is testing out unskippable ads for Instagram in a strategy similar to YouTube, which requires non-paying users to view ads before watching videos. \u201cWe’re always testing formats that can drive value for advertisers,\u201d a Meta spokesperson confirmed in a statement. \u201cAs we test and learn, we will provide updates should this test result in any formal product changes.\u201d Currently, only some users can see this feature, according to posts on X and Reddit, but Meta said the feature could become a permanent addition to the app. Over the past few years, Instagram has experimented with new features. Reels for short-form videos in a TikTok-like fashion, and Threads for competing with X. And now, the social media giant may be taking a page out of YouTube’s book, with its new ad format. According to social media posts from users who have been served the new unskippable ads, they see a small counter at the bottom of their screen that says \u201cad break.\u201d The change could potentially benefit the app, as in 2023, Instagram, with an engagement growth rate of 9% beat TikTok\u2019s 8%.<\/p>\n","protected":false},"excerpt":{"rendered":"
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