Fb to supply advert knowledge for impartial audit

Facebook to provide ad data for independent audit
Fb Inc stated it might present details about adverts displayed on its platform for an audit, months after the social community admitted to overstating key advert metrics.

The audit by media regulator Media Ranking Council (MRC) will doubtless present extra readability to advertisers.

Fb stated in September {that a} metric for common person time on movies was artificially inflated because it solely counted movies seen for over three seconds.

The corporate will present knowledge together with precise time in milliseconds that an advert was displayed on Fb and its photo-sharing app Instagram to the regulator.

Fb additionally stated that there can be extra choices for getting video adverts later this yr.

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