Exporters urged to seize Russian meals market


A scarcity of curiosity, data and prevalence of stereotypes about Russia have stored Pakistani exporters away from coming into Russian market, stated Chairman, Pakistan-Russian Enterprise Council of FPCCI, Muhammad Farooq Afzal. The Russian Authorities’s determination to ban fruit, vegetable, meat, fish, milk and dairy merchandise from United States of America, European Union, Australia, Canada and different nations which have imposed sanctions on Moscow gives a fantastic alternative for Pakistani exporters to enter Russian meals market.

Within the wake of the imposed sanctions on Russia in late 1998, the resultant monetary disaster and Russian debt default additionally, Pakistan might have turn into a serious exporter of kinnow, mango, potatoes, rice, processed meals and fruit juices there, Chairman, Pakistan-Russian Enterprise Council of Federation of Pakistan Chambers of Commerce and Trade (FPCCI) stated in an announcement right here on Friday.

The Chairman, Pakistan-Russian BC, talked about that it was exactly round that point Europeans, People and even Chinese language moved again and captured the Russian market.

He stated {that a} go to to any grocery store in a Russian metropolis will present how a lot the nation will depend on imported meals. It will be very troublesome for one to search out something of Pakistani origin besides kinnow and sure specie of rice.

The PRBC may help Pakistani exporters of meals merchandise to find area in Russian market. Many members of PRBC within the Russian capital have their counterparts and have a fantastic diploma of experience in regards to the complicated market.

For Pakistani meals merchandise to do effectively in Russia, a mixture of fine advertising and marketing and enticing packaging is a should together with high quality merchandise. PRBC has labored out a method to export eight gadgets that Russia often buys from the US and European Union. These embody fruit, vegetable, sports activities gadgets, sports activities clothes, leather-based clothes and pharmaceutical and textiles and many others, stated M. Farooq Afzal.

Russia imports meals merchandise from UK, USA and EU value {dollars} 10 billion and the Asian nations particularly Indian corporations are dashing in direction of Russian market to fill the hole, he stated.

He steered to Pakistan meals exporters to completely take part in Russian meals exhibitions in main cities of that nation coupled with a mixture of fine advertising and marketing and enticing packaging together with high quality merchandise.


  1. Why our food community is not participating in Russian food exhibition, its time to capture Russian markets, don,t wait for bloody modi sarkar to enter in Russian markets.

    • Very good point Sajid. However, India as always getting all businesses by offering low rates as compare to Pakistanis. Pakistani businessmen must capture markets before its too late. It is time to boost economy of Pakistan.

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