A counsel of the Pakistan Digital Media Regulatory Authority (PEMRA) appeared in court docket as a three-judge bench headed by Justice Gulzar Ahmad heard a case relating to transmission of overseas content material on native tv channels.
The PEMRA counsel acknowledged, “Then federal authorities had drafted a coverage in 2006 as per which solely 10% of the content material aired on native tv channels could possibly be overseas.”
“On October 19, 2016, PEMRA imposed an entire ban on airing Indian content material on native tv channels,” the counsel for the regulatory authority added.
In 2017, the LHC had lifted the ban because the federal authorities had no objections relating to the identical, he additional mentioned.
PEMRA had challenged the LHC choice within the high court docket, the counsel acknowledged.
Justice Gulzar questioned if viewers nonetheless need to watch Indian movies. At this, the PEMRA counsel mentioned, “Indian content material has zero viewership on native tv channels. Following LHC orders, PEMRA’s authority has been curtailed.”
After listening to the PEMRA counsel’s arguments, the SC put aside the LHC order and reinstated the federal authorities’s October 2016 coverage as per which Indian content material can’t be aired on native tv channels
The listening to of the case was then adjourned for an indefinite interval.