Beyonce and Adele: This yr's Grammy Awards will function the conflict of two pop titans

Beyonce and Adele
The Grammy awards are shaping as much as be the final word showdown between pop’s two greatest feminine stars as Beyonce and Adele go head-to-head for music, file and album of the yr on Sunday.

Regardless of 62 whole Grammy nominations and 20 awards, Beyonce, 35, has by no means received the coveted album of the yr, regardless of topping the charts with all six of her studio information.

With 9 nominations, many followers are hoping Beyonce will overcome her Grammys’ curse with “Lemonade,” the personally and politically charged album many consider to be in regards to the artist’s troubled marriage to rapper Jay Z, layered with themes of black and feminine empowerment.

Standing in her approach, nonetheless, is Britain’s Adele, 28, who swept the Grammys in 2012 with six wins for “21.” She returns with 5 nominations this yr for “25,” a group of non-public coming-of-age songs together with the ability ballad “Howdy.”

The televised Grammy awards will honor winners in additional than 80 classes, voted for by members of the music business.

Beyonce and Adele have overlapping viewers, says Billboard journal senior editor Jem Aswad, including that Adele followers possible skew older than the youthful “Beyhive” that her rival attracts.

“Adele has extra followers who’re informal music customers – if they will purchase one album a yr, it’s going to be hers,” Aswad stated. “Beyonce’s viewers are extra concerned, extra lively and extra eager about what she’s doing.”

“Lemonade” notched 3.1 million whole gross sales in 2016 whereas “25” notched Three million, in accordance with figures from BuzzAngle Music, which measures gross sales information from retailers and streaming consumption.

Canadian rapper Drake nonetheless takes the crown for the yr’s top-selling album – “Views,” nominated for eight Grammy awards together with album and file of the yr.

Excessive gross sales don’t essentially translate right into a Grammy win, as Beyonce realized in 2014 when her self-titled album, which had clocked greater than 350,000 whole gross sales models, misplaced out to a file with lower than a tenth of the gross sales, Beck’s “Morning Part.”

Amongst music heavyweights Beyonce, Adele, Drake and Justin Bieber’s “Goal” are competing for album of the yr, together with Americana singer Sturgill Simpson, who’s “unquestionably” the darkish horse on this yr’s race with “A Sailor’s Information to Earth,” Aswad stated.

The joke shouldn’t be misplaced on Simpson, nominated for album of the yr and finest nation album, who’s promoting T-shirts with slogans questioning who he’s on his web site forward of the ceremony.

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