U.S.-khyber pakhtunkhwa, Pakistan-Telenor Partnership Helps Swat Farmers Use New Cell Know-how (DiplomacyPakistan.com)

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Islamabad, April 19, 2013

Peach and potato farmers in Swat will be capable to improve their incomes, enhance their entry to markets, and battle crop illnesses extra successfully because of a brand new USAID-funded program performed in partnership with the Khyber Pakhtunkhwa (KPK) authorities and Telenor Pakistan.  This system will use Telenor’s cellular community to ship farmers SMS messages and interactive voice recordings that present custom-made data on crop costs, market entry, and illness prevention.  The mission may even set up buying and selling facilities to assist farmers improve gross sales by bettering the way in which they market their items. 

“Outfitted with a greater understanding of market costs and tendencies, Swat farmers will now be capable to maximize their income by promoting their crops when the market worth is up,” stated USAID Mission Director Jock Conly on the official signing ceremony of a memorandum of understanding between USAID, the KP authorities, and Telenor on the Serena Lodge in Islamabad.  “By means of packages like these, the U.S. authorities, by means of USAID, is bettering the livelihoods of farmers in Swat.”

“We all know that data methods may also help play a significant position in growing Pakistan’s agriculture sector, and we wish to thank the federal government of KPK and USAID for extending sources and invaluable assist to make this enterprise attainable,” stated Irfan Wahab Khan, Vice President of Telenor Pakistan.

“This program won’t solely assist convey financial prosperity to the area, but in addition encourage technological development, which is key to the progress of our nation,” added KPK Agriculture Secretary Mohammad Afsar Khan.

This cellular know-how partnership for Swat farmers is a part of the USAID Companies Challenge, which works to extend the profitability and incomes of small and medium-sized enterprises, together with farmers, all through Pakistan.  The Companies Challenge focuses on catalyzing private-sector growth and job development in key agricultural sectors.  It’s serving to to create dynamic, internationally-competitive companies and agricultural enterprises in Pakistan’s most susceptible areas by rising entry to know-how, markets, and finance.

USAID Companies is a part of a complete U.S. financial development help program which incorporates increasing irrigation by greater than 200,000 acres close to the Gomal Zam and Satpara dams, establishing greater than 1,000 km of roads to attach communities and facilitate commerce, modernizing dairy farms in Punjab, and launching a personal fairness funding fund to assist small and medium companies develop.

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